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	Association of Certified Fraud Examiners National Thought-Leadership Launch The Association of Certified Fraud Examiners, a premier provider of anti-fraud training and education, worked with Caver Public Relations to launch a national thought-leadership initiative. cprís objectives for the association were focused around jump-starting the dialogue with national media outlets to set the stage for the organization and itís members as experts of fraud-related issues. cpr launched the effort by capitalizing on the 18th Annual ACFE Fraud Conference, and the headline speakers Paul Sarbanes and Michael Oxley. cpr coordinated introductions, pitches and news releases with national print media fostering important relationships for positioning the ACFEís members as thought leaders for a wide variety fraud-related issues. cpr successfully secured features, editorials and expert quotes in numerous media outlets, including USA Today and Forbes, and set the stage for the organization to advance relationships and future expert placements through internal resources. About ACFE The ACFE is the world's premier provider of anti-fraud training and education. Together with 40,000 members, the ACFE is reducing business fraud worldwide and inspiring public confidence in the integrity and objectivity within the profession.
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