Caver Public Relations


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Leadership

Bonnie Caver
President & Founder

Bonnie Caver, a 20-year public relations and communications veteran, leads Caver Public Relations. She brings a unique perspective to her firm, approaching each relationship from the client's viewpoint… as that is where she has spent much of her career.

Through Caver's leadership and unique vision, the agency has helped clients reach their communications goals in industries ranging from technology, to financial, to medical/healthcare, to energy to non-profit. Caver has gained exposure for her clients and former employers with the Wall Street Journal, New York Times, Associated Press, Reuters, ABC, CBS, NBC, Fox News, ESPN, Forbes, Bloomberg, U.S. News and World Report as well as local, regional and trade publications.

However, Caver believes PR in today's world it is not necessarily about media - it's about engagement through communication, reputation guidance and a story that resonates. It can be through vehicles and strategies that include social communications, web, internal communications, speeches, newsletters, reputation and issues management, crisis communication, events, thought-leadership and yes - media. Developing the stories and creating a strategic path for the stories to be heard is the way she believes in working with clients.

As the leader of communications teams at both a globally respected non-profit and a nationally recognized public university, Caver has led national public relations campaigns. She has partnered with Fortune 500 corporations, national organizations and universities, helping each achieve citizenship goals while expanding the reach of her own organizations. She has produced award-winning marketing publications that reached financial and marketplace positioning goals. In media relations, she has worked locally, nationally and internationally in both promotional and crisis roles. She has been selected by the United States Olympic Committee to lend her media relations services to Olympic events on three occasions, and has handled local media for events with NATO, the United Nations and the British Consulate.

Caver is an alumnus of the University of North Carolina at Chapel Hill, and is a Certified Crisis Manager from the Institute of Crisis Management and is certified in Reputation Management from the Reputation Institute. She enjoys the role of mentor for young communications professionals and is frequent speaker on communications topics.

Caver is involved in several community organizations in leadership positions. She is on the board of the Austin Chapter of the International Association of Business Communicators (IABC), and is the President-Elect. She is the IABC Southern Region Chapter Services Director, serving as regional liaison for the state of Texas. Additionally, she is a member of the board of directors for Easter Seals Central Texas, where she also serves as Secretary and a member of the Development Committee. Caver is also a member of the Women in Technology, Executive Women's Forum and the Greater Austin Chamber of Commerce.

 

 

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